B|E Masterclass - Go-to-Market & Sales

Our latest Masterclass focused on market entry, sales execution, and navigating the nuances between ConTech and PropTech.
Where
Arcisstr. 21, Munich // Room 2345, 2nd Floor Thierschbau
Register Here
BEMC GTM 2910

Taking a product from initial concept to commercial success in the built environment requires navigating long sales cycles, complex stakeholder ecosystems, enterprise customer expectations, and distinct sector dynamics. Software and hardware founders often struggle to refine their value propositions, determine the right distribution channels, and find early market traction.

In this interactive Masterclass, Sean Wright (Investment Principal EMEA at JLL Spark) will provide actionable guidance from both the customer and founder experience, and Malte Westphal (Investor at better ventures) will later bring the PropTech and SaaS perspective. Together, they will share key insights on customer acquisition, enterprise sales, positioning, and Go-To-Market (GTM) execution in the built environment.