B|E Masterclass - Go-to-Market & Sales

Taking a product from initial concept to commercial success in the built environment requires navigating long sales cycles, complex stakeholder ecosystems, enterprise customer expectations, and distinct sector dynamics. Software and hardware founders often struggle to refine their value propositions, determine the right distribution channels, and find early market traction.

In this interactive Masterclass, Guillaume Bazouin (Partner EMEA at Brick & Mortar Ventures) will provide actionable guidance tailored toward ConTech, hardware, and deeptech technologies, and Malte Westphal (Investor at better ventures) will later bring the PropTech and SaaS perspective. Together, they will share key insights on customer acquisition, enterprise sales, positioning, and Go-To-Market (GTM) execution in the built environment.